Challenges Faced
Intensified Market Competition
As China's used car export market grows, more enterprises are entering the field, leading to fiercer competition. Meanwhile, countries (first-mover countries) like Europe, the U.S., Japan, and South Korea have brand advantages and market share in the international market. Chinese enterprises need to continuously enhance competitiveness in product quality, after-sales service, and brand building.
Complex Export Processes
Used cars have complex conditions, making their exports involve more steps and complicated processes than new cars. Meanwhile, small order volumes, high frequency, and numerous market participants create more disturbing factors, prone to opaque trade and increased transaction complexity.
Incomplete After-Sales Services
Establishing overseas after-sales service networks requires significant capital and manpower investment, posing challenges for small and medium-sized enterprises. Inadequate after-sales services will affect the reputation and brand image of Chinese used cars in overseas markets.
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